It started at the heart of the United Kingdom, when Proudly Natural - not yet a business, but as a personal quest was shaping. I had moved to a new country and found myself searching for Careprost, the lash serum that had quietly transformed my own lashes back home. But here, it was nowhere to be found.

Curious to see if others shared my need, I brought over a few extra boxes and offered them for sale. To my surprise,

I wasn’t alone. There was a whole community of women searching for the same thing — something that truly worked, something that nurtured their natural beauty rather than covering it up. And just like that, Proudly Natural was born.

Liz’s Story: A Lesson in Beauty and Patience

Eight months into motherhood, with time and ambition on my hands, I met Liz. Liz loved beauty. She loved the instant impact of false lashes, the glamour they added in seconds. But over time, they took a toll — her natural lashes were gone. Years of glue, extensions, and weight had left her with nothing. When she turned to her beautician for help, she was told it could take months before she saw even the slightest regrowth.

Desperate for a solution, she tried Careprost. And then, something remarkable happened. Within weeks, new lashes have appeared to her remarkable surprise. The serum was working, restoring what she thought she had lost forever. But here’s where Liz’s story took a turn.

She couldn’t let go of the fakes.

Even as her real lashes were growing back, she kept going for extensions. She wanted both — natural regrowth and the instant gratification of falsies. But beauty doesn’t work like that. Natural lashes need time, space, and care to reach their full potential. Instead of embracing the transformation, she interrupted it. Her lashes could have grown longer, stronger, effortlessly beautiful. But she never saw them at their best.

And so, Liz’s story became a lesson—a reminder that true beauty is a journey, not a shortcut. ⚠️⚠️⚠️

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The Proudly Natural Pathway

Liz wasn’t alone. I realised that so many women were trapped in the cycle of quick fixes—extensions, harsh treatments, temporary solutions that left them feeling more dependent, not more confident. Proudly Natural wasn’t just about selling a serum; it became about shifting the mindset.

From a single Facebook page, it grew into a space where women could rediscover what was already theirs. Where beauty was about enhancing✨, not replacing. Where patience, care, and self-trust led to the kind of results no glue or artificial enhancement ever could.

Real Beauty Takes Time, Liz... Sue, Lora, Michelle... But It Lasts.

Proudly Natural is for those who choose to nurture, not mask. Who believe that beauty should be effortless, not exhausting. Who are ready to break free from the cycle of dependency and see what happens when they simply let themselves grow.🌱

Because when you do... That’s when the compliments truly belong to you.